Arya Maulana

Defined and evolved comprehensive design direction with a product-oriented mindset, ensuring alignment with strategic objectives.

Designed compelling websites, design decks, and visual assets that effectively supported product storytelling and brand narrative.

Led design decision-making processes, guiding, reviewing, and approving design outputs from other designers to maintain quality and consistency.

Developed comprehensive Design & Brand Guidelines for komunihub.id, ensuring consistent visual identity across all marketing assets and digital touchpoints.

Designed intuitive UI for the Flexi App on the Suplesi Program, collaborating with the internal product design team to enhance app usability and visual consistency.

Contributed significantly to the Company Website Redesign, assisting in refining the website design to ensure a seamless and user-friendly experience aligned with brand identity.

Contributed to Product Design Iterations for a Data Center Dashboard, assisting in designing and refining the UI to enhance usability and visual clarity.

Embedded as a dedicated Product Designer within high-performing BRI and Bank Raya product teams, aligning design with business goals.

Collaborated effectively with cross-functional teams including other Design Teams, Product Managers, Business Analysts, Writers, and Researchers to deliver integrated product solutions.

Developed a user-centric website for komunihub.id, ensuring usability, consistency, and strategic alignment with key product goals.

Designed robust UI for BRIAPI Spot & BRIAPI Dev Studio, ensuring design consistency and usability while refining interfaces to improve developer experience.

Enhanced UX for BRILink Mobile App through UI/UX improvements, optimizing workflows and visual hierarchy to significantly improve user engagement.

Collaborated closely with cross-functional teams, including developers and stakeholders, to align design solutions with complex business and technical requirements.

Defined product roadmap and prioritized features in collaboration with stakeholders, aligning product strategy with business goals and user needs.

Developed and maintained InfiniUI Design Systems, leading the creation of a scalable design system that ensured consistency, efficiency, and high-quality user experiences across products.

Enhanced user experience through comprehensive research and prototyping, conducting user research, designing user flows, creating wireframes, and iterating prototypes to refine product interactions.

Collaborated closely with a team of 4 developers to ensure seamless implementation of designs, resulting in technically feasible and high-quality digital products.

Developed and executed comprehensive communication strategies aligned with marketing objectives, contributing to media and influencer publication management.

Led a dynamic team of communication professionals, fostering a collaborative and results-driven culture.

Successfully navigated and managed communication during selected marketing campaigns, ensuring consistent messaging and brand integrity.

Developed and executed email marketing campaigns that consistently achieved an average open rate of 32%, significantly exceeding industry standards for NGOs.

Increased email click-through rates by 3% through rigorous A/B testing and targeted audience segmentation strategies.

Successfully implemented drip campaigns that led to a 5% increase in conversion rates and a 3% growth in revenue.

Collaborated with the analytics team to establish key performance indicators (KPIs) and regularly reported on campaign performance.

Led a high-performing design team, managing the development of visual content aligned with the overarching content marketing strategy.

Delivered impactful campaign visuals that boosted engagement, conversions, and brand recognition across various channels.

Ensured brand consistency across all platforms by collaborating with cross-functional teams to maintain a cohesive visual identity.

Developed a comprehensive Design Style Guide, standardizing design elements to enhance consistency and efficiency across all creative outputs.

Created compelling visual branding for youth communities in Bandung, designing promotional materials and visual identities for youth-focused events and initiatives.

Enhanced community engagement and visibility through innovative visual content and strategic branding efforts.

Documented key moments and produced high-quality visual content for various events organized by the department, ensuring robust internal records and public outreach.

Documented events and workshops, capturing and producing high-quality visual content for promotional and educational purposes.

Collaborated to produce valuable educational content, creating and sharing entrepreneurship insights and materials to engage and educate the audience.